Back to Contents

Asana Introduces New Tool Specially Designed for Marketing Teams

The team is busy, but everyone still has difficulty keeping up with their deliverables. That team may be trapped in a ?work about work? situation. Instead of doing their actual work, people are caught up most of the time attending meetings, looking for lost information, or providing project status to other people.

Marketing and creative teams are no exemption. As these teams need to coordinate and collaborate a lot, ?work about work? slows down the real work they?re supposed to be doing. For instance, as marketers and creators still rely on spreadsheets and emails, it?s not uncommon to lose requests, suggestions, or updates. Instead of devoting their energy on completing a creative project or a marketing campaign, people often find themselves wasting precious time and resources just looking for some missing information. If this is what your team is experiencing, perhaps it?s time to check modern tools to get things done smoothly.

This is where the software company Asana comes in as they just introduced its work management platform for marketers?the Asana for Marketing and Creative Teams. According to Asana, this product is ?an end-to-end solution for teams to manage their entire marketing and design process from start to finish.?

Features of Asana for Marketing and Creative Teams

Asana?s new tool will provide a single location where companies can set marketing goals, coordinate campaigns, and manage the entire creative process. Asana for Marketing and Creative Teams contains the following features:

  • Portfolios: Marketing teams can track the campaign?s real-time progress against the campaign?s goals. If there?s a slowdown, teams can readily identify the bottlenecks and eliminate them. With Portfolio, teams can now abandon unnecessary meetings or status updates.
  • Forms: Creative teams can now receive request and briefs through this feature instead of emails, spreadsheets, or even calendar appointments.
  • Proofing: Participants can leave visual feedback so that creative teams are aware of what they need to do to finish the job with minimumal effort.
  • Approvals: Participants can be updated on the current stage of the campaign and what needs to happen next. This also makes the approval process clear and straightforward.

These new features will help streamline the working process of any creative or marketing teams.


Aside from these features, Asana for Marketing and Creative Teams integrates well with some tools that creators love to use, like Adobe Creative Cloud, Litmus, Slack, Dropbox, and GSuite. All of these integrations should work well as Asana is well reviewed for other products of theirs which have these same integrations.

The case of Sony Music

If you want an idea of how Asana can bring changes to creative and marketing environments, just look at Sony Music?s catalog division. Apart from managing big artists like Michael Jackson, Mariah Carey, Jimi Hendrix, and Beyonc?, Sony Music also takes charge of their artists? social media and email marketing campaigns. Managing the entire process is no easy feat though?with over 1,000 artists and multiple campaigns happening at the same time, creative requests and copies can be chaotically lost in emails and conversations.

With Asana, the requests are now stored in one place and linked to a campaign calendar. Due dates are clear, requests are completed promptly, and the team can provide accurate updates anytime. With Asana, Sony Music was able to streamline its operation. Production time was reduced by 75%; this is equivalent to a savings of 60 hours per month!

Asana?s plans for 2019

Asana for Marketing and Creative Teams is just the start of Asana?s product roadmap for 2019. Later this year, Asana will be releasing Workload, a tool that?s poised to help teams balance their work. According to Asana, these two tools are part of the company?s mission to help organizations focus on tasks that matter.

Jeff M